Kirusa opens sales and marketing office in South Asia

New Delhi, India - May 4, 2006: Kirusa, the leading global provider of the Voice SMS solution and multimodal platforms, today announced the opening of its South Asia sales office in New Delhi, India. Kirusa also announced the appointment of Taranjit Batra as the Vice President of Sales for South Asia.

Voice SMS - a new wireless application: the next wave for Mobile Telephony

The Kirusa Voice SMS (KV.SMS TM) solution enables mobile users to send SMS messages with voice and reply to SMS messages with voice. The solution is based on Kirusa’s patent pending technology, works on all handsets and networks, and provides an open platform for deployment of additional applications. KV.SMS features the industry’s most intuitive user interface as well as many traffic-stimulating features, such as Click2ListenTM links for one-click listen and reply, MMS integration, voice information services, and interconnection between mobile network operators. KV.SMS can be deployed in a matter of weeks, and its fast user adoption has led to explosive revenue growth for Kirusa’s customers.

Kirusa pioneered the Voice SMS solution in South Asia with the first deployment of KV.SMS in partnership with GrameenPhone in Bangladesh in September 2005. Kirusa, based in New Jersey, USA, already has an R&D office in Bangalore since 2003. The sales office in Delhi will provide local sales support to wireless carriers in the region, enabling them to leverage Kirusa’s ability to deploy the Voice SMS solution in less than 60 days via simple integration with their existing network infrastructure. Support is also provided locally from its R&D facility in Bangalore.

Inderpal Singh Mumick, Founder and CEO, Kirusa says, “South Asia is a very exciting market for Kirusa. Mobile wireless is growing rapidly in the rural and multilingual regional markets, and people need easier ways to communicate. With Kirusa’s Voice SMS’ ability to send and reply to text messages with voice, and its support for local languages, carriers can achieve a significant increase in SMS penetration rates in rural and regional markets.”

In announcing the appointment of Taranjit Batra as Vice President Sales for South Asia, he adds, “We are pleased to have Taranjit Batra lead our sales activities in South Asia. His experience and knowledge of the telecom market will be invaluable to our customers and partners alike.”

Mr. Batra comes to Kirusa with over 25 years of successful sales, marketing, management, and finance experience in multinational corporations in South Asia. Previously, he was with Eaton Corporation, a US-based diversified industrial manufacturer, serving as General Manager Sales for their South Asia Channel Operations with a focus on the ICT and Telecom segments. Mr. Batra has also held senior management positions with Emerson Electric, a leading supplier of hardware to the telecom industry, and with Larsen & Toubro Ltd., a technology-driven engineering conglomerate based in Mumbai. Mr. Batra holds a Bachelor of Technology degree in Electrical Engineering from Indian Institute of Technology (IIT) Delhi.

“For mobile operators, Kirusa’s Voice SMS solution represents a unique value added service that fulfills subscribers’ pent up demand for convenience and ease of use, which will lead to significant growth in SMS penetration and usage” says Taranjit Batra. He also cited “the strength of Kirusa’s global management team comprised of leading industry veterans” as key elements behind the strength of the solution. 

About Kirusa’s Voice SMS solution - KV.SMS

KV.SMS enables mobile users to send SMS messages with voice and reply to SMS messages with voice. The solution is based on Kirusa’s patent pending technology, and works on all handsets and networks. KV.SMS features the industry’s most intuitive user interface as well as many traffic-stimulating features, such as its Click2Listen™ feature for one-click listen and reply, MMS integration, voice information services, and interconnection between mobile network operators. KV.SMS can be deployed in a matter of weeks, and its fast user adoption has led to explosive revenue growth for Kirusa’s customers.

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Kirusa
Navneet Anand
GreyMatters Communications
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