Kirusa appoints Baldeep Dua as Chief Financial Officer

New Providence, New Jersey Monday, March 17, 2008: Kirusa, the world's leading vendor of Voice SMS and a leading developer of mobile value added services, today announced the appointment of Baldeep Dua as the Chief Financial Officer.

Baldeep brings to Kirusa extensive experience in raising capital, mergers & acquisitions, strategic planning, improving profitability, and private placements.

In her previous position, she was Vice President and global head of finance for MarketRx, a product enabled services company providing sales and marketing solutions for the pharmaceutical industry. She led the initiative for its acquisition by Cognizant Technologies. In the early stages of the company, she completed a $10mm Series C round of funding from top tier venture capital firms, well known industry figures and high net worth individuals.

Prior to MarketRx, Baldeep led financial initiatives at Mformation, a provider of wireless device management software. She saw the company through two rounds of funding that raised $22mm in venture capital. Before that, at Savera Systems, a provider of web-based solutions for Telecom billing, she managed the finance and business development activities. In her earlier years, at the Unit Trust of India, the largest Mutual fund in India, she held various senior level positions (as head of the trading desk in North India, head of institutional marketing, North India and fund manager). As a director on the boards of portfolio companies, she played a significant role in improving the performance of those companies.

Baldeep holds an MBA degree from Faculty of Management Studies, a premier business school in India, and has attended a program for senior executives at the Manchester Business School, UK. She has been selected by EWNJ (Executive Women of New Jersey) for the prestigious 'Salute to Policy Makers Award' 2007. In 2005 she was conferred with the 'CFO of the Year Award' by NJTC (New Jersey Technology Council).

In announcing the appointment of Baldeep Dua as CFO, Inderpal Singh Mumick, Founder and CEO of Kirusa says, "Baldeep Dua's financial and management expertise, her business development and strategy acumen, and her experience with fundraising and M&A will be invaluable as Kirusa continue growth towards the next level. We are delighted that she has chosen to join Kirusa".

Baldeep Dua commented on her appointment by stating, "I am looking forward to being closely involved in Kirusa's vision of becoming the world's leading vendor of mobile value added services".

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Kirusa
Navneet Anand
GreyMatters Communications
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