Kirusa Introduces Video SMS

Tetco-Voxpilot Open Media Platform Powers The 3G Video Evolution of Kirusa's Popular Voice SMS Application

Exclusive Video SMS Previews at the 2009 Mobile World Congress

Mobile World Congress, Barcelona, Spain, February 18, 2009: Kirusa, the world’s leading vendor of Voice SMS and a leading developer of mobile value added services, in partnership with Tetco-Voxpilot, a specialist in voice/video/data convergence, today announced the world’s first ever Video SMS product. Exclusive previews of the Kirusa Video SMS solution, deployed on Tetco-Voxpilot Open Media Platform, are being demonstrated at the Mobile World Congress in Barcelona. Video SMS is the first in a series of 3G initiatives being developed by Kirusa as a logical extension to its current flagship Voice SMS offering.

The Kirusa Video SMS application is a combination of the most popular 3G technologies available today. The application provides captivating features such as sending Video SMS messages, replying to Video SMS messages, forwarding Video SMS messages, and group Video SMS messaging, greatly enhancing the reach of video messaging to a wider population of mobile users. Kirusa Video SMS messaging is useful in a wide variety of consumer and business situations specially tailored for 3G networks. Carriers can offer the application to drive 3G revenues leveraging their existing network infrastructure. 

How Video SMS works

Video SMS is a 3G service, based on video calling, and is used to send short video clips. The Video SMS application allows people to send live video via an SMS message.

A mobile subscriber sends a Video SMS message, similar to how he sends a Voice SMS message -- he dials the * (star) key followed by the mobile number of recipient from a 3G phone, and chooses to make a video call. The camera then gets activated, allowing the subscriber to record a live video message. After finishing the recording, the subscriber may drop the video call, or review and re-record the video SMS message. The Video SMS message is sent to the recipient as a simple SMS notification with an embedded DirectListen™ number, which when dialed to make a video call, takes the recipient directly to the Video SMS message he has received. After viewing the message, the recipient can reply to or forward the Video SMS message.

“It is great to see Kirusa take advantage of the powerful video capabilities in our Open Media Platform. We are working with Kirusa to deliver world class value-added video solutions for mobile operators”, said Laurence Lari, International Director at Tetco-Voxpilot.

“Kirusa’s Video SMS application is easy to use, integrates seamlessly into how mobile subscribers use video calling, requires little or no learning curve, and works with the existing 3G infrastructure, and therein lies its appeal”, said Raja N. Moorthy, Vice President of Engineering at Kirusa. He further added, “The standards based video support in the Tetco-Voxpilot Open Media Platform has been key to the rapid development of a scalable Video SMS application.”

Kirusa Video SMS application will be demonstrated live at the Mobile World Congress in Barcelona from Feb 16-19, 2009. To schedule a private demonstration, or to purchase, contact your sales representative, or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. .

About Tetco-Voxpilot

Tetco-Voxpilot is a pure player in the market for convergence of voice and data as well as fixed and mobile telephony. The group has set as its main objective to provide operators and corporations with innovations to enable fast service improvements and value creation through a range of value-added services.

Following the recent acquisition of Voxpilot Ltd, the Tetco Group offers end-to-end solutions based on the Tetco-Voxpilot Open Media Platform (OMP). The OMP is a high performance, standards based Media Server supporting VoiceXML, CCXML and other standards based protocols. This carrier grade, scaleable and reliable platform was the first platform certified by VoiceXML Forum.

To meet the needs of large/medium enterprises and operators in fixed and mobile telephony, the Tetco Group offers bundled telecommunications solutions for: Data (fax server, unified communications with the unique number, SMS server) , Voice (transfers and call screening), Messaging (voice mail and unified messaging) and Voice and Video IVR solutions.

Each year, the Tetco Group invests 20% of its turnover in research and development to provide its customers with ever more powerful products. In addition, the Group has consistently expanded its network of partners and distributors to increase its presence throughout the world.

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Tetco-Voxpilot
Fatou Ndiaye
Tetco-Voxpilot
Tél. +33 01 40 80 90 65
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Kirusa
Navneet Anand
GreyMatters Communications
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