Vinaphone launches Voice SMS for its subscribers across Vietnam on Kirusa platforms

Introduces Say2Send, a user friendly Mobile Voice Messaging Option

Hanoi, Vietnam and New Providence, New Jersey, May 18th, 2009: Vietnam Telecom Services Company (VinaPhone) with the brand of mobile network VinaPhone today launched Voice SMS, Say2Send, across Vietnam. The Voice SMS solution has been sourced from Kirusa, the world’s leading provider of Voice SMS and a leading developer of mobile value added services.

Voice SMS allows subscribers to send messages by voice, eliminating the need to type. Subscribers can communicate faster, with greater ease, and convey emotions as compared to limitations of text messages. Use of Voice SMS by mobile subscribers has spread rapidly across the globe.

Vinaphone subscribers need to dial ‘945’ followed by the mobile number and speak a short message for 30 seconds in the language of their choice. The recipient can directly retrieve a specific message by dialing a DirectListen™ number in the message. He can also retrieve previously listened to voice messages by directly dialing the same DirectListen™ number in the message. Voice SMS messages can be replied to, forwarded, saved, or deleted. Vinaphone subscribers pay a price of 500VND (0.03 USD / 3 US cents approx.) to send the messages within Vietnam. First retrieval of a Voice SMS message is free. Subscribers are charged 1000 VND per message for subsequent retrievals. In addition to this, the subscriber has an option for changing his preferred language by simply dialing “946”

While launching the Voice SMS service, Le Minh Duc – Administrator of Say2Send service of Vinaphone stated, “We were impressed with the industry leading capabilities and constant innovations of Kirusa in the mobile messaging industry. The knowledge and experience of Kirusa’s team grouped with the superiority of their Voice SMS solution made the decision of selecting Kirusa very easy for us.” He further added, “Kirusa’s Voice SMS will definitely add value to the communicating Vietnamese population.”

Vinaphone’s Voice SMS service is available to all its prepaid and postpaid subscribers. To deliver the service, Kirusa has deployed its Voice SMS application, integrated with the HP Open Call Media Platform, in Vinaphone’s nationwide mobile network.

Speaking on the occasion, Dr. Inderpal Singh Mumick, CEO and Founder, of Kirusa said, “Kirusa Voice SMS has proved successful in many markets worldwide and we hope to replicate this success in Vietnam. We are delighted to be a part of Vinaphone Say2Send launch and are sure that Vinaphone subscribers will welcome the flexibility and freedom that the service offers.”

About Vinaphone

Vinaphone is a Vietnamese major mobile network operator headquartered in Hanoi, Vietnam. Founded on June 26, 1996, Vinaphone is the third largest telecommunications provider in Vietnam, contributing 20% to the total mobile communication market.

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Vinaphone
Le Minh Duc – Administrator of Say2Send service
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Kirusa
Navneet Anand
GreyMatters Communications
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