Claro will launch a new form of communication, simple, friendly and cheap in the Peruvian market: “Claro Voz”

Lima, October 21st, 2009: Keeping their offer of innovative forms of communication among their customers, Claro Voz, the cellular service for peer-to-peer communication thru the sending of voice messages will be available in the Peruvian market starting on November 9th. This solution will add to the current lineup of traditional messaging solutions like text messages (SMS) and multimedia messages (MMS), and thus it is expected to benefit the almost 8 million users that this telecommunication company has already in Peru.

This novel value added service will allow the user to send and receive voice messages, to reply with another voice message, re-listen, forward messages to share them with other users, or even schedule the voice messages to be sent later on. With this service the limits of traditional text messaging will be surpassed.

The mechanics are very simple, it is only required to use a * as prefix for the cell number of the user one wants to send the message to, the Claro user will be able to record and send up to 30 seconds of its voice, whereas the called user will receive a short message (SMS) of the same user who left the message, that will contain the access number that is to be dialed to listen to it.

Starting from the commercial launch and until December 15th of 2009, Claro’s user will be able to use the service Claro Voz for only S/.0.10 for message*. Upon finalization of this period, the charge for send, forward and reply thru another Claro Voz will be of S/. 0.25, and the re-listen will be of S/. 0.15 per message. The listening of new messages are free of charge.

Consequently, Claro will become the first operator of the America Movil group and the first company of telecommunications in the country to launch the service Claro Voz, utilizing technology from Kirusa Inc., a value added services developer.

*Cost for message sent, replied, forwarded or re-listened.

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Kirusa
Navneet Anand
GreyMatters Communications
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