Tata Indicom subscribers can now Tweet on voice

Kirusa’s First of Its Kind ‘Call-n-Tweet’ service enables TATA Indicom subscribers to send voice Tweets

Mumbai, India, and New Providence, NJ, Monday, August 16, 2010: Tata Teleservices Limited, India's fastest-growing pan-India dual-technology telecom service provider, announced the launch of Kirusa’s path-breaking ‘Call-n-Tweet’ service for all TTSL and TTML subscribers. This unique ‘Call-n-Tweet’ service will enable Tata Indicom subscribers to update their Twitter status by posting Voice Tweets (short audio snippets) from their mobile without logging on the internet.

The new Call-n-Tweet service is available to all TTSL and TTML subscribers across India, whatever the mobile handset model is. A subscriber can sign up for the service at callntweet.com by using his Twitter account details. Subscribers need to just dial 50007 and send a voice tweet to update their status on Twitter. A user can speak in any language. A voice tweet surpasses the limitation of 140 characters.

The subscribers pay a price of Re 0.80 (approximately 0.02 USD) for sending a voice tweet from their mobile. The Call-n-Tweet service on Tata Teleservices network leverages the superior capabilities of Voice SMS that had been sourced from Kirusa.

Commenting on the launch, Mr. Lloyd Mathias, Chief Marketing Officer, Tata Teleservices Limited said, “Online social networking is completely integrated with today’s lifestyle. The need to be connected to friends and acquaintances at your own pace, is gaining momentum day by day. At last count, Twitter was attracting 190 million visitors per month and generating 65 million tweets a day. We wanted to give our subscribers an amazing option to log on to Twitter 24X7.”

He further added, “Kirusa has proved its robustness in bringing an innovative social networking service to the market. The introduction of Call-n-Tweet service on our network would give our subscribers a very convenient and personal way to tweet without logging on the internet. Voice tweets would enable them to add a personal touch to their status updates.”

Speaking on the launch, Taranjit Singh Batra, VP Sales of Kirusa said, “Access to social networking sites is the next reality check for carriers in Mobile Value Add Services. These sites are firing the imagination of young generation nowadays. To enable them to log in and leave updates is a functionality which no carrier can afford to ignore today.”

About Tata Teleservices Limited

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the brands Tata Indicom, Tata DOCOMO, Tata Photon and Tata Walky and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country, serving over 76 million subscribers. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched GSM services under the TATA DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India. The company recently launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.

For more information visit: www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Tata Teleservices Limited
Shefali Jhaveri
Tata Teleservices Limited
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Atul Dwivedi
Vaishnavi Corporate Communications
+91 9212743191
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Kirusa
Navneet Anand
GreyMatters Communications
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