Viva enables mobile subscribers in Dominican Republic to tweet with their voice

Launches Call-n-Tweet on Kirusa platform

Santo Domingo, Dominican Republic, and New Providence, NJ, Wednesday, March 03, 2010: Viva, the fastest growing mobile carrier in Dominican Republic, announced that it has launched TwitVoz (Call-n-Tweet) service on its mobile network. The solution has been sourced from Kirusa, the world’s leading vendor of Voice SMS and a leading developer of mobile value added services.

With this launch, Viva DR mobile subscribers can update their status on Twitter through voice tweets. This provides a very convenient alternative to texting. The service is available to all Viva DR GSM and CDMA subscribers across Dominican Republic, whatever the mobile handset model is, they do not need a smart phone. Subscribers can sign up for the service at viva.com.do/vas or directly at the callntweet.com webportal, and need to just dial 8948 (TWIT) to speak and update their status on Twitter. A user can speak in any language. The subscribers pay a price of DOP 1 (approximately 0.03 USD) for sending a voice tweet from their mobile, to update their Twitter status. Users also have the option to send a text tweet to the same short code, 8948, for the same price of DOP 1.

Miguel Toirac, Viva’s Value Added Services Manager, said, “Call-n-Tweet holds various benefits for the Twitter user community over a text tweet. It is easier and faster to tweet using voice. Audio works better than simple text as your voice can convey your emotions. Sending an audio message is a richer medium and users are not restricted to the message length of 160 characters. Call-n-Tweet can also be effectively used for micro blogging.”

Commenting on the launch, Jean Carlo Sandy, CEO of Viva DR, said: “Twit Voz, or Call-n-Tweet, is one-of-its-kind service that makes it very convenient for our subscribers to send voice tweets while on the move. Social networking sites have become a very important part of our lives and constant interactions between people using sites such as Twitter make this ecosystem more vibrant. Our subscribers are looking for ways to interact with the social networking sites from their mobiles. We chose Kirusa for this solution for their proven expertise in working with Twitter. They also helped us launch the product in less than two weeks.”

Speaking on the launch, Surinder Singh Anand, VP of Product Management at Kirusa, said, “We congratulate Viva for the pioneering launch of TwitVoz, the first voice tweeting application launched by a carrier worldwide. Kirusa’s Call-n-Tweet product is designed to be offered by carriers to allow their mobile subscribers to connect with social networking sites such as Twitter. In addition, subscribers in USA can sign up at callntweet.com and use the service for free.”

About Viva DR

In March 2007 Trilogy Dominicana, subsidiary of Trilogy International Partners LLC (TIP), acquired the operations of All America Cables & Radio / Centennial Dominicana, which has implemented an intensive restructuring of the company, and the construction of a new GSM Network complemented its CDMA network, launched its brand VIVA, in April 2008. VIVA, which in a few months will complete its two years of operations in the Dominican Republic, has positioned itself as a strong competitor with a young, dynamic, simple and innovative brand representing the spirit of its services and technology it uses. In a short period of time VIVA has launched innovative products and value added services, characterized by pioneering the market of the Dominican Republic to introduce concepts that link the needs of their customers to new and advanced technologies and was the first in democratizing telecommunications services in DR with convenient plans and tariffs. Viva has made a strong distribution network and continues to capture a large number of customers every day.

Trilogy International Partners LLC is an international company based in Bellevue, Washington, USA, founded by John W. Stanton, Theresa E. Gillespie and Brad Horwitz, entrepreneurs recognized in the telecommunications sector in the U.S. They have invested heavily in the telecommunications sector in Latin America and the Caribbean, and have a long history of success in emerging countries with highly competitive markets.

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Viva DR
Alina Tavarez
Communication & Advertising Director
Viva/ Trilogy Dominicana
809 503 1031 809 777 0924
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Kirusa
Navneet Anand
GreyMatters Communications
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