Kirusa ties up with Mobile Content.com; To offer Mobile Voice Content services in Ghana

Accra, Ghana and New Providence, NJ, Wednesday, February 9, 2011: Kirusa, one of the leading developers of mobile value added services, today announced a joint initiative with Mobile Content.Com Ltd. (MC.C), the leading Ghanaian value-added-service provider. This tie up will enable MC.C to offer their mobile voice content services to cellular operators in Ghana.

With this initiative, subscribers will be able to listen to innovative new voice services on their cellphones, including Songs, Jokes, Religious and Spiritual messages, Sports, News, Horoscopes, Love tips, Helath tips, Movies, Comedy and messages from Celebrities etc., by dialing a short code. Subscribers can use this service from any mobile phone, and will pay for the service on a pay per use basis or on a subscription basis.

Speaking on the partnership, Conrad Nyuur, General Manager of MobileContent.Com, said, “We are committed to providing exciting new experiences for mobile telephony subscribers. The partnership with Kirusa is an opportunity for subscribers to sample new services which include sending greetings to friends and family through music, listen to jokes from local comedians, seeking religious commune and inspiration, all on the voice platform. The Kirusa platform provides an excellent framework for us to offer such services, with open APIs, and easy integration.”

The Kirusa platform is an open platform supporting industry standard VoiceXML, subscription management, and providing integration into all the key elements in the carrier network. The Kirusa platform thus provides a framework for third party application developers and content providers to quickly offer and monetize innovative voice and content services to mobile subscribers.

Commenting on the occasion, Surinder Singh Anand, Vice President of Product Management at Kirusa, said, “Both Kirusa and MobileContent.Com share the focus on building substantial value for mobile subscribers. We have complementary products which would ensure novel services and alternatives for subscribers to stay in even closer contact with their loved ones, and we are pleased that MobileContent.Com has chosen to provide their services on the Kirusa platform.”

About Mobile Content.Com Ltd. (MC.C)

Mobile Content.Com Ltd. (MC.C) is the leading Ghanaian value-added-service provider, the preferred link for music, sports, news, games, health, inspiration etc. on mobile telephony. Our services build a crucial link to entertainment and information for mobile users and MC.C has continuous pioneered lifestyle changing mobile-based products in Ghana and selected West African markets. With the demonstrated leadership role in the development of VAS services on GSM mobile telephony in Ghana, MC.C has powered a range of services, from financial, media, education, religious to sports; ultimately, MCC provides platforms for the 17.5m mobile subscribers in Ghana to use their handsets in vastly enhanced ways.

For more information visit: http://www.mobilecontent.com.gh/

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Mobile Content.Com
Conrad Nyuur
General Manager, Mobile Content.Com Ltd
Tel: +233244343068
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Kirusa
Navneet Anand
GreyMatters Communications
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