Warid Congo launches Voice SMS on Kirusa Platform

Brazzaville, Republic of Congo and New Jersey, US, Thursday, March 3, 2011: Warid Congo SA, the third largest telecommunication operator in Congo, today announced the launch of Voice SMS across its network in the Republic of Congo. This offering is based on the pioneering Voice SMS technology from Kirusa, the world’s leading developer of Mobile Value Added Services.

Voice SMS allows Warid Congo customers to send messages to any mobile subscriber in the Republic of Congo by voice, eliminating the need to type. The ease of use of the technology also allows mobile subscribers to experience the emotion and convenience absent in text messaging. Use of Kirusa Voice SMS by mobile phone users is gaining global traction due to its ease of use and value provided to mobile subscribers.

Commenting on the launch, Mr. Michel Elame, CEO of Warid Congo S.A, said, “Voice SMS has a significant utility as a means of communications and connectivity and as an enabler for the delivery of content and services, for both the consumer and enterprise markets. In Congo this service will give our customers the freedom to communicate and express their emotions with the Voice SMS service. Kirusa was chosen to offer this service as it has the most advanced Voice SMS offering with a proven ability to increase ARPU’s, as well as a platform that supports several additional Value Added Services.”

Warid Congo customers can dial ‘*’ followed by the number of the person they wish to send the message to, and speak a short message for up to 30 seconds in any language. The recipient gets a notification message from the sender and can dial *0* to hear new voice messages, or retrieve previously listened voice messages by dialing *1*. Voice SMS messages can be replied to, forwarded, saved, or deleted.

Speaking on the occasion, Dr. Inderpal Singh Mumick, CEO and Founder of Kirusa, said, “Since we launched in Africa, we are greatly buoyed by a significant rise in the customer base across the continent. Our expansion plan involves two simple elements, to ensure that our product is one of the best in the industry and to continue to liberate mobile users and be refreshingly different, by bringing in the best products and services into the market, and by innovating continuously.”

About Warid Congo

Warid Congo offers the opportunity to access products and services most exciting and innovative than each other! Subscriber can download music; send multimedia messages from your mobile phone next to the traditional services that offers a network of mobile telephony: call, send SMS, call waiting, conference call, missed call alerts etc. Warid Congo is the third GSM operator to move to Congo after Celtel & MTN. It is in this competitive environment it will be necessary to conquer the Congolese market. Warid Congo is the point of view of the group, the second GSM operator Warid Telecom International of Africa after Uganda. The group intends to continue its aggressive expansion in Africa, a new license was awarded to Warid International in Cote d'Ivoire where Warid Telecom International has acquired 76% share in Cellcom giving it management control to 100% society.

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa’s solutions include the hugely successful Kirusa Voice SMS service, the world’s most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. ‘Kirusa Voice SMS,’ is a trademark of Kirusa, Inc.

For more information visit: www.kirusa.com.

Media Contacts

Warid Congo
Ossina Itoua
Brand and Co. Manager
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Kirusa
Navneet Anand
GreyMatters Communications
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