KIRUSA TAKES ITS POPULAR SERVICES- INSTAVOICE CELEB & INSTAVOICE SPORTS TO IVORYCOAST

Kirusa partners with Moov Ivory Coast

New Providence, NJ and Abidjan, Ivory Coast, Wednesday, 22nd October, 2014:Kirusa, the leader in voice messaging and social media mobile apps in emerging markets, today announced the launch of its popular services, InstaVoice Celeb and InstaVoice Sports in Ivory Coast, in partnership with Moov. While InstaVoice Celeb will enable fans to directly connect with their favorite celebrities, InstaVoice Sports will facilitate Moov subscribers to get updates about their favorite soccer clubs and teams. These services are available across Ivory Coast, to all Moov subscribers, and on both smartphones and feature phones.

InstaVoice Celeb bridges celebrities and fans, adding voice to their interactions. By providing multiple modes of interactions, it augments the quality of conversations between celebrities and their fans.

From celeb-to-fans and fans-to-celeb, InstaVoice Celeb provides a seamless flow of messages, and creation of micro blogs. Using the unique voice micro blogging feature of InstaVoice Celeb, celebrities voice their emotions, allowing their fans to hear them, a better option than just reading their text messages on a blog or media outlet. These messages, called InstaVoice Blogs , are delivered instantly to subscribing fans, creating a “Voice Twitter” like experience. Participating stars include enticing actors, TV and radio hosts like John Zaibo Jay and Kajeem, enchanting artists like Nash, DJ Kejevara, Betika, group Marabout D’ Afrik and comedians like Joel.

Sharing views on the partnership, Isabelle HAJRI, Chief Commercial Officer, Moov Ivory Coast, added, “We are delighted to partner with Kirusa and offer these innovative services on our network. InstaVoice Celeb enables you to move beyond just reading celebrity posts, to hearing updates recorded in their own voice. One can also share posts to Twitter and Facebook, all with a single tap on your mobile phone. Moreover InstaVoice Sports does not let you miss a single memorable moment from your favorite soccer club. This is incredible!”

Ecstatic with the launch, John Zaibo Jay, added, “I’ve always had a very special relationship with my fans, and InstaVoice Celeb will help me maintain and build on that connection. It's a simple and easy mobile experience and is designed specifically to make it even easier for public figures to post and interact with fans in their own voice.”

Barinderpal Singh Mumick, Vice President, Operations, Kirusa, added, “Kirusa is driven to offer engaging experiences to mobile subscribers. We are excited to partner with Moov Ivory Coast and bring sports and celebrities even closer to their subscribers.”

About Moov Ivory Coast

Moov is a part of Etisalat Telecom, is a leading telecom operator in West Africa and Central Africa. Moov relies on a solid foundation to deliver the telephony of tomorrow for every citizen of the countries in which the group operates (Benin, Côte d'Ivoire, Gabon, Niger, Central African Republic and Togo). Moov brings innovative offerings that are based on value-added services taking into account the specificities of each consumer and providing solutions tailored to their expectations.

For more information visit: www.moov.com

About John Zaibo Jay

John Jay Zaïbo is a popular TV host in Côte d'Ivoire best known for his comedy show Du coq à l'âne on RTI channel. He also owns TAM-TAM TV and General prod.

About Makeba Creates

Makeba Creates is a Ghana based celebrity agent. Established in 2001, Makeba Creates PR (MCPR) is a Public Relations Consultancy brand based in Accra/Ghana. MCPR focuses on its own self products as well as customized strategic campaigns in the areas of Business, Management, Fashion, Entertainment, Special Events and the Arts.

For more information visit: www.makebacreates.com

About Kirusa

Kirusa is the leader in voice messaging and social media mobile apps that enable mobile subscribers to “Have a Voice!” and share their stories with their family and friends across the globe. Kirusa’s solutions include InstaVoice®, InstaVoice Celeb™ and InstaVoice Sports™ apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology, and its highly reliable and scalable multimodal and cloud platforms, which process over one billion events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a registered trademark of Kirusa, Inc. in USA.

For more information, visit: www.kirusa.com

For further inquiries, please contact

Alchemy Corporate Communications
Anju Makin
India Tel: +91-9810170135
USA Tel: +1-973-536-2652
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For Etisalat Nigeria

Chineze Amanfo
Manager, Public Relations
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